This girl can advert(2016) Media language Sport England done a lot of research to understand why there was a big gender gap in sports participation. 2 million fewer 14-40 years old woman than men partake in sport regularly and they wanted to find out why: They discovered that 13 million woman wanted to participate more in sports and activities, over 6 million of these are not active at all. As a result of the campaign 1.6 m women have started exercising and increasing very fast.The woman is not a celeb which targets ordinary people to show they can achieve doing sports. this makes the woman feel familiar. society wouldn't call the image fashionable as shes sweating. it used to be un-lady like to sweat and sometimes still is. sweat makes your face red, ruins your makeup, and can make them feel unattractive. however the mantra "sweating like a pig feeling like a fox" suggests that by working out makes you healthier and therefore will become fitter and more attrac